TaxBrain Reports Record Year as America's Fastest Growing Online Tax Service
May 25, 2007
Tracy, California — TaxBrain.com again retains the title of America's fastest growing online tax service, reporting a 22.7% increase in federal returns prepared on the web.
TaxBrain.com is the online consumer brand owned and operated by Petz Enterprises, Inc. The California-based company competes head-to-head with industry heavyweights TurboTax (http://www.intuit.com) and TaxCut (http://www.hrblock.com) in the online tax preparation and filing of US tax returns.
According to Craig Petz, Vice President of Petz Enterprises, Inc., This season was our busiest ever — propelled by unique services and novel brand marketing efforts. Although April was especially strong, January and early February filings accounted for the majority of the growth.
“By the end of January,” continued Mr. Petz, most taxpayers have received their W-2 wage and withholding statements and are looking to claim their tax refunds the fastest, most convenient way possible. And, the TaxBrain.com brand represents a well- positioned alternative to the traditional market leaders.
“Our model of instant online support, coupled with value-added financial services, continues to attract taxpayers at an above average pace,” Petz added. “Despite industry pressures to reduce pricing, this model also allows us to grow without sacrificing per unit revenues within the online consumer tax business”
Recently H&R Block, Inc. (NYSE: HRB) reported growth among their digital tax clients of 16.3% over 2006, and Intuit, Inc. (NasdaqGS: INTU) reported a 16% increase in TurboTax for the Web federal returns (non-FFA).
“Guerilla Marketing” Campaign Lands TaxBrain.com in MarketingSherpa's Third Annual Viral Hall of Fame.
As MarketingSherpa (http://www.marketingsherpa.com) stated when they honored TaxBrain.com, “Yes, it's 2007 in the viral marketing world, and Internet users aren't so easily impressed with just any game, contest or video clip. That's what makes this year's Hall of Fame winners so impressive -- they cut through the clutter with panache”
The Award summary goes on to say, “It's not every day that guerilla marketing gets replayed on ESPN over and over. Essentially, TaxBrain.com hired actors to fake the theft of a racecar and make it look real, so real that it inadvertently aired as a real news story. The effort received thousands of YouTube views and easily topped $1.8 million in free television exposure”
“Stolen NASCAR” Viral Campaign Fuels Major Racing Sponsorship
Todd Taylor, TaxBrain.com's Director of Affiliate Marketing said, “The success of our viral video commercial produced as an experiment for YouTube last summer has led to primary sponsorship of the Justin Philpott Racing Team's 2007 Whelen All-American Series NASCAR entries. 17-year-old rising star driver Justin Philpott is competing at tracks throughout California, including Altamont Motorsports Park, Irwindale Speedway, Madera Speedway, and Roseville's All-American Speedway. “Justin Philpott has a dream to race against Nextel Cup Drivers,” Mr. Taylor said. “His dream may come true on June 26, 2007 at Madison International Speedway located in Oregon, WI, home of the 3rd annual First Supply All Star Challenge. Justin along with fifty other Super Late Model drivers will qualify to race against Wisconsin's own Matt Kenseth and Tony Stewart”
About TaxBrain.com the Online Tax Service™
TaxBrain.com is the consumer division of Petz Enterprises, Inc. TaxBrain.com delivers online tax preparation, filing, professional assistance and representation in all 50 states. TaxBrain.com is a full-service online tax service providing tax preparation, tools, and resources all year to help taxpayers manage their tax burden with greater confidence and ease. For more information visit www.taxbrain.com.
About Petz Enterprises, Inc.
Petz Enterprises, Inc. (a closely-held California corporation) is a software development company and a leading provider of tax preparation and filing solutions for the professional and consumer markets, helping to automate and simplify federal, state and local tax compliance. PEI's Crosslink line of professional tax software products enable tax practitioners and service bureaus to accurately prepare and file large volumes of individual tax returns. Founded in 1974, Tracy, CA-based PEI is dedicated to serving the needs of the professional tax community and individual taxpayers worldwide. For more information, visit http://www.petzent.com.
Source: TaxBrain.com
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